Wednesday, September 2, 2009

Things I Love: Betty Crocker's Gluten Free Brownie Mix

Yesterday I ventured out to the Howell Mill Publix to in search of Betty Crocker’s new gluten free mixes. Having read about them from the Atlanta Gluten Free Examiner, I was eager to try them out. They were a little difficult to find because they were mixed in with the ‘gluten filled baking mixes,’ but the manager was very helpful. I thanked him profusely for carrying them in his store. So I walked out of the store arms full with boxes of chocolate chip cookie, brownie and devil’s food cake mix. The first product I tested were the brownies.

Why I love them:

Simple: There are a lot of reasons why I fell in love with Betty Crocker again yesterday. The mix was extremely simple. All it involved was combining the mix with 2 eggs and half a stick of butter. (And of course I added chocolate chips!) I didn’t even need to break out the Kitchen Aid!

Cheap(er): Betty’s mixes are cheap. They were only $3.99 at the Howell Mill Publix. Most GF baking mixes tend to be in the $5-$6 range.

Taste: The brownies were/are delicious. David and I dug into them last night. Chewy, chocolaty, dare I even say moist? And they don’t leave that weird after taste that some GF baked goods do.

Just Because: I love these mixes because it means that the GF diet is becoming more mainstream and getting more attention from major companies. Hopefully this means that GF prices will start to drop and other companies will follow Betty Crocker, Chex and others that acknowledge what a large consumer base we gluten free eaters (and our families) are!

Ask your local grocery store manager to carry Betty Crocker gluten free mixes! Next week I’ll report on the chocolate chip cookies.

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